When you haven't cut your hair in a decade out of reverence for your Samoan ancestors, that flowing mane ought to have some sort of mystical character. Or, as with Pittsburgh Steelers strong safety Troy Polamalu, an endorsement deal with Head & Shoulders. This week, Procter & Gamble decided to take out a $1 million policy on the football player's long locks. Not a bad way to start off the season.